When you spot a scented candle on a store shelf or online, the label is often the first thing that catches your eye. In a few seconds, that label has to grab attention, so having a great label is key to attracting customers. Here’s a quick guide on how to create an effective candle label:
Logo and Business Name
Your logo and business name are essential parts of your label. Most brands combine their company name with the logo. It’s important that customers can easily identify that the candle is from your brand. As you add new products, a consistent logo and name across all labels help build brand recognition.
Scent
Since many scented candles look similar, it’s crucial to clearly show the scent on the label. This usually goes right under the logo, as it’s the next most important detail for potential buyers. Some brands change small design elements. Like the colour of the text or background, or add a small image related to the scent, to differentiate each candle. These small tweaks can help your products stand out.
Unique Selling Point (USP)
Your USP is what makes your candles special compared to others. For example, your candles might be made from natural ingredients or have a unique feature. Highlighting one or two USPs on the label is a great idea, but be careful not to overload the design with too much text.
Weight and Burn Time
Another important detail to include is the weight of the candle and its burn time. This information is usually found at the bottom of the label in smaller text.
Minimalist Design
A simple, clean design is often more effective for candle labels. Using the right fonts and leaving some empty space can make your label look elegant and professional. Overcomplicated designs can distract from your brand’s message. If you need help, our design service can create stunning labels for your candles. Select the Design Service option when you place your order.
Choosing the Right Material Choosing the right material for your candle labels is easy with us. We offer two types of paper and two vinyl options for extra durability. All materials come in both matte and gloss finishes, and they’re all suitable for candles. You can check out our full range of label materials on our website.
Candle labels – CLP Regulation
What Are CLP Candle Labels?
The CLP Regulation is a European Union standard for classification, labelling, and packaging. In other words, if you sell candles or wax melts in the UK or EU, you must include a CLP label because these products can contain chemicals. CLP labels include text and specific warning icons. They’re legally required to show any hazardous materials in your candles, ensuring customers are informed.
Here’s what a standard CLP label includes:
- Product Name/Identifier: The name of the candle or fragrance.
- Signal Word: Indicates the hazard level, such as “Danger” for highly hazardous substances or “Warning” for less hazardous ones.
- Hazard and Precautionary Statements: Details about the risks and safety measures related to the chemicals in your product.
- Allergen Information: Lists any allergens present in the candle.
- Hazard Pictograms: Simple icons that represent specific hazards.
- Batch Number: Useful for tracking production and identifying issues.
- Supplier Address and Phone Number: Insurance, liability, and customer contact are required.
Ensuring your candle labels are attractive and informative is crucial for standing out in the market and ensuring safety.
FAQs
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