Product vs Brand are two important concepts in marketing.

While they are related, there are some key differences between the two:

• • Product vs Brand – Definition: A product refers to a physical good or a service that is offered for sale to consumers. It is something tangible that can be bought, sold, or used. On the other hand, a brand is a unique name, design, symbol, or other feature that identifies and differentiates one product or service from another. A brand is intangible and represents the overall image or perception of a company, product or service in the mind of consumers.

• • Focus: The focus of a product is primarily on its features, functionality, and benefits. Companies may differentiate their products from competitors by offering unique features, higher quality, or better pricing. However, the focus of a brand is on creating a strong emotional connection with consumers, building a sense of loyalty and trust, and establishing a unique identity that stands out in the marketplace.

• • Scope: A product is usually limited to a specific category or industry, such as consumer electronics, food and beverage, or automobiles. A brand, on the other hand, can be much broader in scope and may extend beyond a single product or service. A company may use the same brand name across multiple product categories or even unrelated industries, such as Virgin or Coca-Cola.

Product vs Brand – In summary,  while a product is a physical good or service, a brand is an intangible concept that represents the overall image and perception of a company, product or service in the mind of consumers. The focus of a product is on its features and benefits, while the focus of a brand is on creating a strong emotional connection with consumers and establishing a unique identity in the marketplace. Finally, a product is usually limited to a specific category or industry, while a brand can be much broader in scope and may extend beyond a single product or service.

Product vs Brand – What are self-adhesive labels?

Self-adhesive labels are a key element that significantly improves the image of your brand. Enhances the experience, and constitutes an important part of the customer’s or consumer’s decision-making process. Labels make your products arouse interest and are more attractive and recognizable on the market. Through the appropriate selection of colours, fonts and graphics, allow for faster identification and reactions. help the customer make a choice from among the entire range of other products on the store shelf. A properly labelled product evokes positive purchasing emotions in the customer, which translates into greater satisfaction and higher sales.

In which industries can we find labels?

Self-adhesive labels are ubiquitous, versatile and widely used in many industries. (Let’s consider an example. food, clothing, health, beauty, logistics, household goods, etc).

In one sentence – self-adhesive labels are perfect to mark products for their subsequent identification.

Digital product identification and tracking  In Real-time.– find out more, here.

Let’s look at the labels from a technical point of view. What does the label consist of? And where does the name of the self-adhesive label come from?

The self-adhesive label consists of 3 layers:

• • face material,

• • glue,

• • base layer.

FACE MATERIAL (Label face material): there are many types of face materials available on the market. It all depends on the intended use and application conditions. Labels can be make:

• • paper

• • polyethylene (PE)

• • polypropylene (PP)

• • polyester (PET)

• • and many others.

ADHESIVE: the 2 main types of adhesives are permanent and removable. Please note that a wide range of special adhesives is available for specialist applications. Like reclosable and deep freeze applications.

The choice of adhesive will depend on a number of determining factors, including:

• • the material of labels application,

• • if the label requires permanent adhesion or a peel function,

• • the environmental conditions faced by the products,

• • requirements for each specific product resistance.

BASE LAYER: Self-adhesive labels are supplied on a backing sheet for easy removal as part of the application process. Paper liners are the most common ones, but polypropylene (PP) or polyester (PET)

Please visit our store to review finished goods products after manufacture: Lucky-labels store: click here.